Blue Royale 2.0: more volume, more lightness, more CRUNCH

We've updated Blue Royale, and now it's exactly what we wanted it to be: light, airy, voluminous and truly crunchy.

We love Blue Royale for its distinctive blue cheese flavour. But we decided not to rest on our laurels and to make it even better.

What has changed?

We changed the cheese supplier for Blue Royale. We now work with a Czech plant that has many years of history in producing dairy products and cheeses.

Along with the new cheese, the product’s characteristics changed too, which allowed us to achieve the texture we wanted.

Blue Royale has become airier, lighter and more voluminous. And most importantly — much crunchier.

Now every piece has the same pronounced CRUNCH that is the hallmark of snEco crispy cheese bites.

It was important to us to complement the recognisable taste of Blue Royale with tenderness and, at the same time, with the texture and individuality of every piece.

That’s why Blue Royale 2.0 combines the rich taste of blue cheese with a light, airy texture and real crunch.

“The tasting panel recommended not changing the flavour, but improving it specifically in terms of the consumer experience. The result is a Blue Royale with a completely different texture. It has become lighter, more voluminous and, most importantly, crunchy — you’ve never tasted a Blue Royale this interesting.” — the snEco team.

If you’ve tried Blue Royale before

The same character. A new level of CRUNCH. Blue Royale 2.0: try the updated flavour and leave your review.

Try Blue Royale 2.0

Author: Pylyp Gryshyn, co-founder of snEco, head of production